Category: Buying a website

Affiliate sites look simple to buy, but their income depends on programs, links and rankings you do not control. Here is the due diligence that protects buyers.

How website escrow protects buyers and sellers: the steps, who pays the fees, inspection periods, disputes and the mistakes to avoid in an online business sale.

How earnouts and seller financing work when buying or selling a website: structures, examples, risks for each side and how to write the terms clearly.

A priority list for the first weeks after buying a website: security, tracking, revenue, speed and quick content wins, and what to leave alone until the data is clear.

How to map the competition of a website or online business before you buy it: who ranks next to it, how strong they are, and what the market says about future growth.

Shared, managed WordPress, cloud or VPS: how to pick the right hosting for a website you just bought, based on traffic, site type and budget, and how to move without downtime.

A buyer’s SEO audit for websites for sale: backlink quality, penalties, ranking concentration, technical health and content risks, with a checklist and red flags.

Should you buy an existing website or build your own from scratch? Compare cost, time to income, risk and skills needed, and find out which path fits your budget.

The purchase price is only the start. Here are the ongoing costs of owning a website after an acquisition: hosting, content, tools, time and the hidden expenses buyers forget.

A falling traffic chart can mean a bargain or a trap. Learn how to find the cause of the decline, which declines are fixable, and how to price the risk before you buy.