Category: Valuation

A practical method to value a small profitable content or affiliate website: average profit, the right multiple, adjustments for risk, and two worked examples.

“36x” and “3x” can describe the same price. Learn the difference between monthly and annual profit multiples, how to convert them, and what pushes a multiple up or down.

A website with no revenue can still be worth real money. Learn how buyers value pre-revenue websites using the domain, content, traffic and rebuild cost, with worked examples and a valuation table.